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Singapore’s first-ever transport lifestyle app, built for millions, redefines mobility.
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/ Brand Design & Consulting
/ Products & Experiences
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/ SGP
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Singapore’s first-ever transport lifestyle app, built for millions, redefines mobility.
ComfortDelGro is a brand synonymous with public transport in Singapore, and prides itself on being one of the largest land transport companies in the world, running taxi fleets, bus routes, and train lines, among others.
However, the company needed to strengthen its focus on digital and tech solutions, to ensure it adapts to the evolving needs of consumers.
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Designing the mobility service people want
R/GA designed the business and tech stack for Zig—Singapore’s first-ever mobility lifestyle platform. We defined the opportunity areas for ComfortDelGro, based on consumer behavior. Zig was founded on a sustainable business model and launched through a mobile-first platform.
Leveraging our multidisciplinary consulting, design, and technology teams, we crafted Zig from the ground up to create unique value for consumers. Using Flutter, Google’s latest mobile technology platform, we built the app once and deployed it twice, for iOS and Android.
